[ CONSULTING ]
DAR.ME
Brand Strategy
Visual Identity Design
Logo redesign
Stationary Branding
Website Redesign
Turning Complexity into Clarity: A Digital Transformation for DAR.ME
[ ABOUT ]
Pioneering Digital Transformation Across the Globe
DAR.ME is a leading technology and automation consultancy that empowers organizations to fully leverage their digital investments. Since 2005, they’ve helped enterprises streamline operations, implement cutting-edge solutions, and future-proof their infrastructure across sectors like government, finance, healthcare, and energy. With services spanning digital transformation, IT infrastructure, professional services, and system integration, DAR.ME blends deep technical knowledge with a human-centered approach to change.
Operating in over 10 countries including Saudi Arabia, Bahrain, Canada, and Germany, DAR.ME has built a reputation for guiding clients through complex transformation challenges with agility, insight, and measurable outcomes.
[ project background ]
A Brand Struggling to Keep Up With Rapid Growth
Over the years, DAR.ME had significantly expanded its services, capabilities, and international footprint. However, their brand hadn’t evolved to match. The visual identity felt dated, the messaging lacked focus, and the user experience didn’t reflect the sophistication of their work.
They approached Detour to help realign their brand with their market position. The objective was not only to modernize their appearance but to tell a clearer story, one that better communicated their value to clients, partners, and decision-makers across digital and physical touchpoints.
[ CHALLENGES & LIMITATIONS ]
An Inconsistent Presence That Diluted Value Perception
DAR.ME’s brand had become fragmented. As their service lines grew, their messaging became scattered, and their visual assets lacked cohesion. The website was functional, but outdated in both structure and design, making it harder to communicate their full offering or convert interest into engagement.
Internally, the absence of brand guidelines created inconsistency across proposals, marketing materials, and team communications. Externally, the brand didn't build trust or convey the innovation DAR.ME was known for. This mismatch limited their impact in high-value conversations with enterprise and government buyers.
[ THE OBJECTIVES ]
A Strategic Brand Realignment to Support Expansion
Our primary goal was to reposition DAR.ME as a premium, globally relevant brand while staying true to its roots in innovation and service. We established four key objectives:
Define a unified brand strategy that reflects their mission, values, and vision for growth
Modernize the visual identity to convey professionalism, scale, and technical sophistication
Create comprehensive brand guidelines to enforce consistency across internal and external channels
Redesign the website for usability, performance, and content clarity to support both sales and credibility
This was about more than a new look, it was a foundational step toward scaling with clarity.
[ OUR APPROACH ]
From Strategy to Execution: A Full-Scale Brand Refresh
We began with a deep discovery process, mapping DAR.ME’s service offerings, audience profiles, competitive landscape, and internal culture. Through interviews and workshops, we clarified their value proposition and translated it into clear messaging pillars.
Next, our creative team designed a visual identity that blended tech-forward sophistication with approachability. We developed a new logo system, type hierarchy, iconography, and a refined color palette that could flex across digital, print, and multilingual formats.
We also created detailed brand guidelines and implemented them across stationery, email signatures, proposal decks, and presentation templates. Finally, we rebuilt their website from the ground up—with a focus on simplified navigation, improved user experience, multilingual accessibility, and optimized performance.
[ THE RESULTS ]
A Unified Brand That Reflects Global Ambition
DAR.ME now presents itself with the clarity, confidence, and consistency expected of a top-tier digital transformation firm. The new brand identity communicates innovation, reliability, and scale, qualities essential to attracting high-value enterprise clients and government partnerships.
The revamped website showcases their capabilities through a modern, responsive interface that guides users intuitively through services and solutions. Internally, the team now operates with a clear brand framework, enabling faster execution across marketing, sales, and client engagement.
This transformation positioned DAR.ME for its next stage of global growth, armed with a brand that supports its mission and strengthens every interaction.
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